Optimal digestive health is connected with mental well-being, good immunity and systemic health. It can be linked to the ever-popular topic of weight management. Consumer awareness of the issues and the easy accessibility to natural and herbal digestive health aids have led to the growing expansion of the digestive health supplement industry.
It’s thought that approximately 75 to 100 million Americans suffer with some kind of digestive ailment. Common digestive ailments include constipation, diarrhea, abdominal bloating and pain, nausea, lack of appetite and inexplicable weight gain. Three major ingredients top the list of digestion supplements within the digestive health industry: prebiotics, probiotics and digestive enzymes.
Supplementing Digestion: Probiotics
The typical American diet lacks fiber content and is full of fats, carbohydrates and refined and processed foods. This sort of diet generally promotes the proliferation of pathogenic bacteria which are harmful for the digestive system. The imbalance between probiotics and pathogenic bacteria can lead to under-absorption of nutrients, poor immunity and unnecessary weight gain. The ingestion of friendly bacteria, therefore, plays a major role in supporting healthy digestion.
Certain strains of probiotics such as Acidophilus and Bifidus help promote the absorption of minerals such as calcium, copper, iron and magnesium. An optimum intestinal microflora helps the body manufacture enzymes, vitamins A, certain B vitamins and vitamin K.
The sale of probiotics has risen dramatically since 2003 when the thought of friendly bacteria was first introduced to the American public รับผลิตน้ำผลไม้ oem. In 2008, the Datamonitor valued the US market for probiotics at $1,526.7 million. This was a growth of 160 percent from 2003. As more research throws light on the role of particular probiotics strains for specific health conditions, the probiotic supplement industry is predicted to boom.
Key consumer targets are aging baby boomers, though with recent research on infants and probiotics, infants, too, really are a high potential market.
Supplementing Digestion: Prebioitics
Prebiotics are soluble and insoluble fiber. A few examples are psyllium husk, flax seeds and fructooligosaccharides (FOS). Prebiotics are not only needed for adding bulk to waste matter for easier movement across the intestinal tract, but they also form food for probiotics. Probiotics acts upon prebiotics. This chemical reaction produces nutrients, such as short-chain fatty acid (SCFA), which can be vital to health. SCFA help regulate healthy cholesterol and glucose levels. The colon is the place where a balance between potassium-sodium levels is maintained. This, subsequently, regulates healthy blood pressure. Research shows that prebiotics might also play a role in healthy weight loss.
More Americans are recognizing the role of probiotics and prebiotics as essential to digestive health. Since both complement one another, combination synbiotic supplements have begun to exhibit popular consumer appeal.
Supplementing Digestion: Digestive Enzymes
Arising from the popularity of probiotics and prebiotics, digestive enzymes have end up being the newest addition to digestive supplements. Enzymes work as catalysts in the wearing down of food to smaller nutrients that the body can quickly absorb. A diet based on refined and processed food items not just reduces daily nutritive value but also kills enzymes contained in raw foods. Overeating and a high intake of fats and calories can overburden the digestive system. Stressful lifestyles enhance gastrointestinal strain. In this environment, enzymes help optimize digestion.
Enzyme supplements can be classified as digestive aids and systemic aids. Some people are deficient in main digestive enzymes such as lactase, amylase, papain and bromelain. Deficiency of the enzymes can result in bouts of constipation, diarrhea, abdominal bloating and discomfort after eating food. Supplementing with the right digestive enzymes can help.
Enzymes for systemic health support the break down of proteins and research suggests that they may prove useful in treatment of gastrointestinal diseases such as Irritable Bowel Syndrome and Celiac disease. Research also suggests that protesases with fibrinolytic activity can help support healthy blood pressure and cardiovascular health.
Market experts have noted a regular rise in enzyme supplements since 2001 and predict an ongoing rise in the sale of digestive supplements in the coming years.
Growing Consumer Dependence on Digestive Aids
Stressful lifestyles and poor dietary habits have created a sizable community of people who suffer with digestive problems. An awareness of digestive health and digestive natural supplements is generating a very explosive market potential. Increased promotional efforts and consumer education still need to be engaged to help expand increase the use of digestive health aids.
A skilled supplement manufacturer can guide you into the right formulations for prebiotics, probiotics and digestive enzymes or combination supplements. Manufacturers who have a fully-equipped advanced lab setup offer yet another advantage that could help you quickly and efficiently produce a line of digestive natural supplements based on reliable scientific data. Quality manufacturing is necessary as delivery forms must contain active strains at consumer end for maximizing health benefits.