So I can only just speak for myself, but back the afternoon I used to be quite proficient at video games – you realize, the big stand alone game units that you may only find in arcades.Ever since then, I’ve tried to keep up with the house game consoles, but I must confess to having lost my skills.
Today I need to confine myself to an occasional run at Half-Life just to reassure myself that I still have it. Which brings up an interesting point, wouldn’t be be great to become a product manger at a video game company?
The Video Game Industry
If you’re the type of person who is easily impressed by big numbers, then try this one out for size. The computer game Grand Theft Auto IV introduced over $300M within a day when it absolutely was released. Which was double what the newest Batman movie introduced the afternoon that it opened.
The industry and its product managers do have their challenges – things are receiving tougher. The cost and complexity of developing games are rising with every new release. http://drinkboxstudios.com/blog/blog/2016/12/22/some-of-drinkboxs-favourite-games-of-2016/ Oh, and imaginable so how fickle computer game clients are – one bad release and your product line could be achieved for.
What Does It Take To Have A Successful Video Game Product?
Success in the computer game industry is dependent upon a mix of solid risk management and savvy research and development. This the main business won’t change. However, just how that video games can be bought and how they’re being distributed is undergoing a fundamental change that’s affecting all product managers.
One new model for computer game manufacturers involves subscription online offerings.In the product offering, users can download the game code for free and they pay a monthly charge to be allowed for connecting to servers that generate the game playing environment where all subscribers can enjoy at the same time.
One of many largest computer game manufactures, Activision Blizzard, already generates a lot more than $1B in revenue and a lot more than $500M in make money from its World of Warcraft subscription business. Clearly this is actually the wave of the future.
Another new focus is what gaming experts are calling the “casual” market. This is how computer game product managers are attempting to expand their potential customer base – they are attempting to create products that attract game players who don’t have plenty of time to understand complicated rules. One of many better samples of a popular casual game is Guitar Hero.
Another key decision that computer game product managers need to produce is to select which game console they’ll develop games for. For example. games created for the Nintendo DS may be developed more cheaply than those for consoles, manufactures can experiment far more cheaply in manners that they can’t do for the PlayStation or the Wii.
The Future Of Video Game Products
The computer game business is really a rough business to become a product manger in. Publishers need to offer about one million copies of a casino game on the PS3 or Xbox 360 just to break even. This constant pressure to be successful is generating creative new ideas for product managers.
One new proven fact that has only just reciently started to exhibit up in video games is the notion of in-game advertising.Sponsered ads can show up on billboards, on character’s clothing, or even while shopfronts in the environment. Because so a number of these games are online, ads may be changed over time – nothing is fixed.
One more solution to earn money that’s starting to be implemented is that the game is free for gamers to play, but they have to purchase extra items such as for instance new gear because of their players. With certain market sectors, e.g. teen girls, this could produce rich rewards.
Every product manager yearns for the chance to lead to an item that’s truly popular and video games sure seem to suit that description. However, the computer game industry is really a rough and tumble battlefield that punishes products that fall behind and insists on constant innovation.
Even if you are not employed in the computer game industry, you are able to still study on what they’re doing. Moving the maximum amount of of your product support and update process online to cut back costs and boost customer interaction is one innovation that individuals can all explore doing.